Extra Curricular Activities
Qualitative Research is our passion and specialty!
We also teach, give guest lectures, conduct seminars and tailor training material for students and professionals alike on all aspects of Qualitative Market Research (Northpoint Career Programme, Entrepreneurship Students at MICA, Indian School of Business, CMI Managers at Unilever).
- Intro to Qualitative Market Research
- Choosing Methodology
- Screening and Recruitment
- Moderating Fundamentals and Rapport Building
- Purpose Statement and Discussion Guide
- Interviewing Techniques and Projective Exercises
- Analysis and Report Writing
- New Online Methodologies