Our Philosophy
Our Philosophy & Distinctiveness
At Quipper Research, our philosophy is rooted in the belief that research must be as culturally nuanced as the people it seeks to understand. Over the years, we’ve developed a way of working that blends academic rigour, methodological innovation, and cultural sensitivity, making us a trusted partner for both global and Indian brands.
We recognise that qualitative research cannot be transplanted directly from the West to Asian markets. To uncover real meaning, methods must adapt to local contexts — from communication styles and cultural hierarchies to the balance of collectivism and individualism.This philosophy shaped our award-winning paper “Water Wows”, which earned the ESOMAR Excellence Award for Best Global Paper — the first for an Indian research agency. It demonstrated how reframing global methods through a local lens leads to more authentic, actionable insights.
We’ve deliberately remained a boutique team of 10–12 core members, ensuring agility, personal involvement, and rigorous attention to every project. This scale allows our senior researchers — including our founders — to stay directly engaged, bringing both strategic oversight and hands-on expertise.
From the outset, Quipper Research has pioneered new ways of conducting qualitative studies. We were among the first in India to launch a digital platform for online qualitative research, long before it became common practice.Our hybrid designs — combining offline and online approaches — make it possible to reach remote, underrepresented, or tech-limited participants, giving brands access to voices that are often missed. We continue to innovate through trend tracking, lifestyle diaries, and new digital ethnography techniques.
Over 90% of our work comes from repeat clients and referrals — a testament to the trust we’ve built. Clients rely on us not only for our research, but also for our partnership approach, where we invest deeply in their business challenges and consistently deliver cultural insights that matter.