Our research in the fashion space ranges from concept testing for communication to helping brands understand the target segment before they launch into a new space.
We have conducted in-store research on male, female and wedding apparel. Our project for a leading fashion magazine delved into the sources of information and inspiration for consumers’ fashion choices in the digital age.
To get a complete picture we employ a comprehensive set of tools like mobile wardrobe tracking, store walkthroughs, in-store intercepts.
