The award-winning paper advocates adapting traditional Western qualitative research methods to Eastern markets by aligning with local cultural contexts instead of replicating Western assumptions.

Discover how Quipper Research empowers global brands with cross-cultural market insights across India and Asia. Learn about their qualitative research expertise, award-winning journey, and visionary leadership.

Discover the journey of Quipper Research’s co-founders, Pia Møllback-Verbic and Piyul Mukherjee, as they share their insights, values, and impact in shaping one of India’s most respected qualitative research firms.