Quipper Research Pvt Ltd is an innovative market research firm, specialising in cross-cultural qualitative market research studies. With expertise in understanding customer preferences, the company introduces foreign brands to Indian markets and deciphers local customer needs. Its core mission is to deliver superior and meaningful market insights that empower international brands to navigate complex markets across the Indian subcontinent and Asia, including countries like Pakistan, Bangladesh, and Vietnam. Quipper Research’s USP lies in its extensive experience working with international teams and global brands targeting the Indian market.
The company excels in providing cultural insights and perspectives crucial for understanding diverse Indian audiences. As a premier qualitative market research agency, Quipper Research offers customised projects tailored to each client’s distinctive needs, leveraging a blend of methodologies and cultural context to provide multi-dimensional market intelligence.
The company’s core vision is to predict as well as always stay abreast of changing behavioural and attitudinal sentiments across different population segments. Quipper Research has built a solid market reputation through word-of-mouth referrals, delivering top-notch, timely projects that have earned a steady stream of work. Its commitment to excellence is reflected in its notable recognitions, including the Aditya Birla Group’s Eureka Awards for outstanding contribution by a strategic partner in 2017.
It also received the ESOMAR Excellence Award for Best Global Paper in 2012. Additionally, Quipper Research was awarded the Best Paper at the AQR-QRCA Conference in Dublin. As the market landscape evolves, Quipper Research is exploring the potential of AI tools while also finding the growing demand for face-to-face research and personal engagement. As marketers are actively looking to seek valuable insights from consumers, the company aspires to remain a key player in the industry. It aims to expand its presence beyond India by delivering meaningful connections between brands and audiences.
Entrepreneurial Journey of Quipper Research
Quipper Research, founded by Pia Møllback-Verbic and Piyul Mukherjee in 2009, has undergone a significant transformation. From its humble beginning as a traditional brick-and-mortar setup, the company has evolved into a virtual model, empowering team members to work from anywhere. Currently, employees have the freedom to choose their most productive hours. This flexible approach requires self-discipline and accountability, with team members relying on meetings and digital mediums to stay connected. Quipper Research has made a conscious decision not to grow beyond the current team size, which allows for optimal collaboration and productivity, driving success in its objective to deliver high-quality market research insights.
Nurturing a Culture of Collaboration and Excellence
Quipper Research prioritises teamwork and a collaborative spirit, fostering a seamless work environment where the team works together across projects. The flat organisational structure ensures that every team member is well-versed in diverse business aspects, from beginning to end. While individual strengths and interests guide specific roles, everyone is fully attuned to the entire process of executing qualitative market research studies.
Guidance for Aspiring Entrepreneurs
Pia and Piyul offer valuable advice to aspiring entrepreneurs: be prepared to put in immense hard work with no fixed timeline, as building a successful venture can take years. They also warn against taking venture capital funding and suggest that powerful work can attract the right funding itself. Finally, entrepreneurs are responsible only to their conscience, focusing on the importance of staying true to their vision and values. This piece of advice reflects the founders’ commitment to integrity, self-motivation and a passion-driven approach to the company.
