We are your window to
Qualitative Market Intelligence
in India

Our methodologies are
diverse and tailored
to suit your needs

learn more

Our research
delivers insights that
power your brand

learn more
WHAT WE DO

Quipper is a boutique market research firm specializing in qualitative research

Our specialty is cross-cultural research; aiding international brands navigate markets across the Indian subcontinent and Asia (markets such as Pakistan, India, Bangladesh, Vietnam).

DATA PROTECTION PROTOCOL

OUR SERVICES

Ethnographies, Focus Groups, In-depth Interviews
Online Focus Groups, Bulletin Boards, Web Interviews and digital diaries
Logs, Diaries and Journaling, Trend Tracking, Lifestyle Portraits
A mix of on-and off line qualitative methodologies
Cultural contents and frameworks
Positioning and
Communication Checks

Trend Research
Packaging Research


Customer Segmentation
Blue Sky Explorations


Trigger & Barrier Studies
Brand Audits


User and Attitude
Research

OUR CORE TEAM

AWARDS AND RECOGNITION

Quipper Research Pvt Ltd has been recognized as the Emerging Company of the Year 2024 - 2025, by Business Elite Awards particularly in understanding the nuances of the Indian market.
  • July 3, 2025
  • /
  • News
Discover how Quipper Research empowers global brands with cross-cultural market insights across India and Asia. Learn about their qualitative research expertise, award-winning journey, and visionary leadership.
Read more
Quipper co-founders Pia Mollback Verbic and Piyul Mukherjee featured In CEO magazine
  • September 11, 2024
  • /
  • News
Discover the journey of Quipper Research’s co-founders, Pia Møllback-Verbic and Piyul Mukherjee, as they share their insights, values, and impact in shaping one of India’s most respected qualitative research firms.
Read more
Quipper team member is awarded the QRCA Young Professional Grant in 2023 at North Carolina
  • April 21, 2023
  • /
  • News
Ipsita Bandyopadhyay of Quipper Research was awarded the QRCA Young Professional Grant for the 2023 Annual Conference in Charlotte, North Carolina, recognizing emerging talent in qualitative research.
Read more
Quipper Research is the first Indian agency to bring the ESOMAR Excellence Award to India!
  • October 12, 2012
  • /
  • News
Quipper Research’s Pia Mollback-Verbic and Piyul Mukherjee won the prestigious ESOMAR Excellence Award 2012 for their paper Water Wows—the first Indian agency to receive this global honor for advancing cross-cultural qualitative research.
Read more
Presenting Water Wows at the ESOMAR Conference at Vienna in 2011 which then won the Excellence Award in the following year
  • November 2011
  • /
  • News
The award-winning paper advocates adapting traditional Western qualitative research methods to Eastern markets by aligning with local cultural contexts instead of replicating Western assumptions.
Read more
NORTHPOINT CENTRE
  • March 15, 2010
  • /
  • Teaching
Piyul Mukherjee and Pia Mollback-Verbic of Quipper Research were appointed Northpoint Knights for their long-standing contribution as visiting faculty at Northpoint Centre of Learning, where they taught Marketing Research for over five years.
Read more
THINK GLOBAL QUALITATIVE
  • March 15, 2015
  • /
  • News
Quipper Research, as part of the Think Global Qualitative network, was nominated for the MRMW Awards 2015 for The Good Dog Project—a self-funded, multi-country study exploring cultural differences through pet ownership, using mobile-enabled research technology.
Read more
Presenting Water Wows at the ESOMAR Conference at Vienna in 2011 which then won the Excellence Award in the following year
  • July 18, 2025
  • /
  • News
The award-winning paper advocates adapting traditional Western qualitative research methods to Eastern markets by aligning with local cultural contexts instead of replicating Western assumptions.
Read more
Quipper Research Pvt Ltd has been recognized as the Emerging Company of the Year 2024 - 2025, by Business Elite Awards particularly in understanding the nuances of the Indian market.
  • July 15, 2025
  • /
  • News
Discover how Quipper Research empowers global brands with cross-cultural market insights across India and Asia. Learn about their qualitative research expertise, award-winning journey, and visionary leadership.
Read more
Quipper co-founders Pia Mollback Verbic and Piyul Mukherjee featured In CEO magazine
  • September 11, 2024
  • /
  • News
Discover the journey of Quipper Research’s co-founders, Pia Møllback-Verbic and Piyul Mukherjee, as they share their insights, values, and impact in shaping one of India’s most respected qualitative research firms.
Read more
Quipper team member is awarded the QRCA Young Professional Grant in 2023 at North Carolina
  • April 21, 2023
  • /
  • News
Ipsita Bandyopadhyay of Quipper Research was awarded the QRCA Young Professional Grant for the 2023 Annual Conference in Charlotte, North Carolina, recognizing emerging talent in qualitative research.
Read more
Quipper Research is the first Indian agency to bring the ESOMAR Excellence Award to India!
  • March 16, 2016
  • /
  • News
Quipper Research’s Pia Mollback-Verbic and Piyul Mukherjee won the prestigious ESOMAR Excellence Award 2012 for their paper Water Wows—the first Indian agency to receive this global honor for advancing cross-cultural qualitative research.
Read more
THINK GLOBAL QUALITATIVE
  • March 15, 2016
  • /
  • News
Quipper Research, as part of the Think Global Qualitative network, was nominated for the MRMW Awards 2015 for The Good Dog Project—a self-funded, multi-country study exploring cultural differences through pet ownership, using mobile-enabled research technology.
Read more
NORTHPOINT CENTRE
  • March 15, 2016
  • /
  • Teaching
Piyul Mukherjee and Pia Mollback-Verbic of Quipper Research were appointed Northpoint Knights for their long-standing contribution as visiting faculty at Northpoint Centre of Learning, where they taught Marketing Research for over five years.
Read more
Read More Research & Insights
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10 years on the global market.
We work since 2005.

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